Project Description

Foundation and management of the e-commerce department

About the company
FK Söhnchen produces and sells over 14,000 articles for agriculture and industry, such as LED floodlights, hall lighting and refueling technology systems.

The challenge
A few years ago the management of the retailer FK Söhnchen asked me about an e-commerce solution. At that time the company had 3 employees and no e-commerce experience. Over the years we have relied on an OXID Enterprise-based e-commerce system and expanded the company through online expansion to over 40 employees and an 8-digit annual turnover. My job was to develop and manage the e-commerce and marketing department. Our team of 10 tech and marketing employees successfully implemented all sales targets and even exceeded them on a regular basis. We rely on modern in-house developments within the OXID cosmos and optimized all KPIs, thanks to our own AI tools. The company is now the market leader in its online sector in Germany and Austria. A project with a great history, many positive emotions and a great long-term collaboration.

Special thanks
I especially want to mention Axel, Martina, Jörg, Jens, Christofer, Nina, Thomas, Larisa & Christian for their exceptional performance.

You can find the company here.